About us

About Us

VELANTHRA GLOBAL LLC is committed to bringing innovative, high-quality pet care products to households around the world. Our mission is to enrich the lives of pets and their owners by providing safe, eco-friendly and effective solutions that cater to the modern pet-care lifestyle.


Our Vision

To become a leading global brand in the pet-supplies market by blending cutting-edge materials, thoughtful design and deep insight into pet behaviour and human-pet relationships. We envision a world where every pet enjoys a comfortable, healthy, and happy life, and every owner finds joy and convenience in caring for their furry companion.


What We Do

  • We design and manufacture premium pet-care products—such as litter, bedding, toys, feeders and grooming accessories—prioritizing natural and sustainable materials.

  • We apply rigorous quality-control standards, ensuring each product is safe for pets, low in dust, free from harmful residues, and functional in everyday use.

  • We invest in research & development to understand emerging trends in pet behaviours and preferences, enabling us to create solutions that address real needs (for pet health, hygiene, convenience and eco-friendliness).

  • We distribute globally, partnering with retailers, online platforms and direct-to-consumer channels to reach pet owners wherever they are.


Our Values

  • Pet Well-being First: Every decision is made with the health, comfort and happiness of pets in mind.

  • Sustainability & Responsibility: We believe in using plant-based or recycled materials where possible, reducing waste and environmental impact.

  • Innovation & Quality: We pursue excellence — from material sourcing and manufacturing to packaging design and user experience.

  • Customer-Centric Approach: We listen to pet-owners, incorporate feedback, and strive for ease of use, safety and satisfaction.

  • Integrity & Transparency: We uphold honest communication about our products, ingredients and manufacturing processes.


Why Choose Us

  • You’ll find products that are plant-based, low-dust, strongly performing — for example in our tofu-based cat litter, our bedding solutions and more.

  • We provide tailored solutions for different pet-owner segments: families with children, older pets, multi-pet households, allergy-sensitive environments.

  • We support our products with clear instructions, helpful customer service and resources to help users get the best experience.

  • We engage in continuous improvement—taking feedback from pet-owners, pet-care professionals and industry trends to refine and innovate.